It was lovely to log on this morning and find lots of DVD sales had come in overnight for the Magical Marketing DVD set I featured in yesterday's post.
It reminded me of something one of my earliest mentors said to me, and that was 'Rachel, you know you're a success when you start making money while you sleep'.
Not long ago I was at a Christopher Howard (the NLP Wealth Guru) event where he was talking to an audience of about 2000 about how to become rich beyond their wildest dreams. He asked the audience 'Tell me, how do you make money?' to which I shouted back (as I am inclined to do at such events) 'Create products and services people want to buy!'
Apparently it was the wrong answer - because Christopher ignored my response and went on to tell the audience to create a mindmap of their most admired entrepreneur - Richard Branson or whoever.
Yep, I do agree there is a certain billionaire mindset - but in my experience that only grows after a sustained period of small successes gives you the confidence to think on a bigger scale.
And it never ceases to amaze me how some people try to over-complicate business.
The only mindset really required is to understand what a customer needs and then give it to them!!! If your product or service isn't selling, then simply ask the customer why, and then adapt until you get to something they DO want to buy.
PS Small caveat to the above... It's interesting because the majority of the sales are from someone whose name is familiar. A guy who I did an event for for free in Aberdeen 2 years ago, someone I'm currently mentoring, a girl I sat next to at the convention dinner on my recent trip to Phoenix, one of my Masterclass participants. It serves to remind that every day in business you are planting seeds - and you never quite know when they are going to blossom!