Tuesday, 1 September 2009

Making Money While You Sleep

It was lovely to log on this morning and find lots of DVD sales had come in overnight for the Magical Marketing DVD set I featured in yesterday's post.

It reminded me of something one of my earliest mentors said to me, and that was 'Rachel, you know you're a success when you start making money while you sleep'.

Not long ago I was at a Christopher Howard (the NLP Wealth Guru) event where he was talking to an audience of about 2000 about how to become rich beyond their wildest dreams. He asked the audience 'Tell me, how do you make money?' to which I shouted back (as I am inclined to do at such events) 'Create products and services people want to buy!'

Apparently it was the wrong answer - because Christopher ignored my response and went on to tell the audience to create a mindmap of their most admired entrepreneur - Richard Branson or whoever.

Yep, I do agree there is a certain billionaire mindset - but in my experience that only grows after a sustained period of small successes gives you the confidence to think on a bigger scale.

And it never ceases to amaze me how some people try to over-complicate business.

The only mindset really required is to understand what a customer needs and then give it to them!!! If your product or service isn't selling, then simply ask the customer why, and then adapt until you get to something they DO want to buy.


PS Small caveat to the above... It's interesting because the majority of the sales are from someone whose name is familiar. A guy who I did an event for for free in Aberdeen 2 years ago, someone I'm currently mentoring, a girl I sat next to at the convention dinner on my recent trip to Phoenix, one of my Masterclass participants. It serves to remind that every day in business you are planting seeds - and you never quite know when they are going to blossom!


Hani O'Keeffe said...

I found the event to be very inspiring and helpful. Everyone, including yourself Rachel, gave great ideas and suggestions that have stayed with me and I try to make the best of them.

I attend a small busness breakfast club in my area. Some of the other members have expressed an interest in seeing the dvd, so I shall be ordering one shortly.

Wishing you great success with it.


Stephen said...

yea, this is where lots of people want to be. Making money while they sleep. Or even better, as someone once said. "making money whilst you make love".

I have personally found that in order to make this thing work, you need a core belief systems upon which to include all these peripheral advices.

Unless you are going to be a copywriter, just learing copywriting is not going to make you any money.

So you have this really great product/service which lends itself to internet sales. Then you need to develop your own formula for production and promotion. I say your own because as a one man/woman band you need to work in a way that is natural to you and brings out your core strenghths and experiences.

So just learning the material is insufficient to driving success.

You need to be engaged with the material in such a way as you can take effective action. Over and over again.

Not something i personally have found very easy myself i can tell you.

So i would personally suggest if you purchase the DVD's to also consider investing in a meeting with Rachel to help you to develop a personalized online success formula.

Hani O'Keeffe said...

As always, it is not what you use but how you use it. I have to start with what is authentic or core to me and adopt or adapt ideas that help me develop it. I am not smart enough to know how to do it all, but I can do ask for help.

'So i would personally suggest if you purchase the DVD's to also consider investing in a meeting with Rachel to help you to develop a personalized online success formula'.

I agree with you there Stephen.


julesbrad said...

What I would suggest Rachel is to get your DVDs on something like ClickBank.com

Basically builds you a freelance sales army.

btw I really found the DVDs useful and will be watching them again

Mr C said...


I think you will find that "making money whilst you make love" is one of the oldest professions of all.


Stephen said...

haha Mr C. that is so true.

Anonymous said...

"making money whilst you make love"

I like the sound of that, where could I go to get more information on it?

Rachel Elnaugh said...


Only an Alpha Male like you could confuse prostitution with love!


Anonymous said...

Absolutely, prostitution may well be one of the oldest professions.

But Love is far richer than any other business or job available.

Love is unconditional, prostitution there are conditions.

Love makes people happy, and not just for 5mins, but forever.

Love is what makes the world go round and brings peace.

So I'll stick with Love, much more harmonious, don't you think? if it's all the same to you C & Anonymous.


Anonymous said...

Something beautiful for you today in relation to Love, Peace and Wisdom -


Click on Love, Peace and Wisdom as well as Road of Gold - they are magical.

Sit back and enjoy the voice and guidance of an Angel

With love and all good wishes, Susanne 'Operation Life Clear and
Healing Conversations'

P.s Please forgive my signing in as anonymous, not so up with technology, so not sure how to get my own ID, something to look into in the future!

Stephen said...

yes, so true Rachel and dlog.

Hani O'Keeffe said...

The music and voice are beautiful Susanne and very much in keeping with the book I have just read about Indigo children. There is a wonderful young Artist called Akiana, whose paintings can do visually, what this music does.

Sorry to digress!



Rachel Elnaugh said...

Susanne - I will forgive you for signing in as an 'Anonymouse' as I know you're not really one! Anyway, our session is still working for me so thanks again!

And DLOG yes I agree, totally.

One of the gifts that Sue Stone gave me was to understand that 'the power is always in the present' therefore loving every moment of every day and finding the gratitude in everything that comes your way, is a fantastic and empowering way to live - which over time attracts even more great stuff!

The past is history, the future is a mystery, today is a gift - that's why it's called The Present.


Stephen said...

Lets make it happen DLOG!

Down with the bourgeosie.

Lets make some money.


Stephen said...

The past is history, the future is a mystery, today is a gift - that's why it's called The Present.

Wow. I like what you said there Rachel.

Anonymous said...

instead of some, can we make loads please, I owe a lot to a lot of people, and feel that words and sincerity are not enough.

And I always vowed i would pay them all back, one way or another


PS: Love mention them all on here but don't want to cause any embarrassment. :-) :-)

Anonymous said...

You a very, very welcome Rachel, I am rooting for you always and know that we have seen nothing yet of your 'being' who and 'all' that you were born to be.

I hope you do not mind me sharing what I wrote to one of your bloggers yesterday who asked me what I do, which will make me less anonymous...I wrote, I love this question

I don’t do - I ‘be’!

By this I mean that I stopped ‘doing’ life a long time ago and took a journey to finding my true soul self - a journey that would bring me to a place of my truly ‘being’ all that I was born to be - a place where I would be living a life abundant with inner and outer wealth of balance, harmony, fulfilment, love, personal and financial freedom.

Along the way I recognised that I am a mix of heart and soul – my heart lay in the countryside nurturing, supporting and sharing my passion for our green and pleasant land - Mother Earth and all her seasonal offerings. To this end I write about the countryside, its seasonal offerings and the people that reside there. I conduct cookery demonstrations, organise and speak at events, enlighten on the merits of caring for our planet through these shows and events, as well as via some media work – television and radio.

My soul was calling and I came to understand that in order to be balanced I was to link the two – heart and soul. My soul self is the spiritual side of my self that resides within my experience of being a ‘human-being’! The side of me that cares not only for my self, but also for the good of all mankind.

The side of my self that recognises that we are all one and the same, that we all yearn for love, a sense of belonging, peace, harmony, tranquillity etc, etc; that we were given unique talents that we long to share; that we are all a part of a the big puzzle of life, and that if we truly follow our purpose that the world would be a place of endless abundance for us all.

As I allowed my soul self to evolve I was enlightened as to my ability to assist others on their own journey to self and have been led to offer one to one sessions with others for what I have termed ‘Operation Life Clear and Healing Conversations’. This happens quite naturally by way of those who are to see me being led to me; as yet I have not advertised this nor actively promoted this.

The reason for this is that I am still actively working on my own journey and find that those with whom I am to share this will cross my path quite naturally.

I am in no doubt that this is a seed that will flourish as and when my book comes out (hopefully next year), until then I am happy with the natural growth that is taking place.

So often we are running so fast we do not have the good fortune to embrace the life that we dream of that resides within us all the time. We listen but the noise is so loud that we do not hear. We can be so busy trying to create or do something that we completely miss our being.

This to me was not life and I wanted to live my true life story, but fist I had to go within and unearth it!

You can see some of my passion for all things natural via www.susanneaustin.co.uk this site went live just before being proof read, as well as before I started my journey. This heart has linked with soul since then and continues to blossom, the fruit of which will be ready to share in the spring of next year.

What about you – What do you do or be?

Sharing with everyone another of Lucindas tracks - Be who you were born to be www.youtube.com/watch?v=XGrOYaikath

and for you Rachel I share a track and video clip that truly moved me yesterday when I saw it - Child www.youtube.com/watch?v=UPPRFjyPopA&feature=related - Enjoy!

With love and all good wishes, Susanne

Operation Life Clear and Healing Conversations

Mr A Dragon said...

I think I am going to be sick...

Anonymous said...

"I think I am going to be sick..."


Stephen said...

Mr A Dragon.

You "even more cynical than me" bastard.


Rachel Elnaugh said...

I met Susanne at an event, we happened to sit next to one another, call it synchronicity if you like but she was exactly the person I needed to help me at that moment in my life...

I subsequently went to visit her in Oxford for a profound and life changing two hour session.

Sometimes in life you need clarity and guidance - and Susanne gave me just that.

She is a beautiful person with a beautiful soul.

If that makes you feel sick Mr A Dragon I think the problem is with you, not with Susanne.

Off to watch X Factor now.


EileenK said...

I think I've told you this before Rachel. I have this odd habit of writing a draft email to you with all my questions. Then I review it a couple of days later. And most times, I figure out what I should do...sometimes it doesn't really work, in which case, I write and ask you anyway...and then the answer comes to me even before you have written your response and I feel ever so silly for making a big fuss out of it :) It is comforting though, to be able to turn to someone or something when things just seem too big to handle.

Rachel Elnaugh said...


The thing is, we all have all the answers available to us. Our 'higher self' - which is in turn connected to Universal Energy, which has limitless intelligence - can always guide us.

So the answer is to try to 'connect' and allow the answers to flow.

It's when we lose the connection (usually through fear, anger, worry, depression, resentment, pessimism, grief) that we feel lost and don't know what to do.

This is the true meaning of 'Ask and it is Given'- trying to live in a vibration of positivity, hope, joy, gratitude, optimism which will allow the great stuff to come and flow to us. Whether that's the right answers, the right people or indeed the money we need.

I'm still working on it!