Yep, I could go into every single business out there and establish my critique of what they're doing right and wrong. Businesses are ALWAYS suboptimised.
The trickier bit is to help them actually implement the necessary changes - while still fighting all the battles that represent 'being an entrepreneur'.
The old analogy of how do you drain the swamp when you're up to your neck in crocodiles... Sales falling, cashflow issues biting, bank managers threatening, motivation dropping, mortgage repossession looming. These are the realities of entrepreneurship c2009.
What these entrepreneurs need is not a heap of marketing theory and pointy criticism - it's practical & easy-to-implement advice on HOW TO GET IT DONE.
But then, as they say, those who can, do, those who can't, preach.