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About Rachel
- Rachel Elnaugh
- Bakewell, Derbyshire, United Kingdom
- ...is one of Britain’s highest profile female entrepreneurs. Having started her working life as an office junior, at the age of 24 she created the market leading experiences brand Red Letter Days on a shoestring budget from the front room of her home. Red Letter Days went on to generate over £100million in turnover in the 16 years that she ran it, and in doing so pioneered the UK's £250 million experiences sector. This earned her an Ernst & Young Entrepreneur of the Year award in 2002, as well as being short listed for the 2001 Veuve Clicquot Businesswoman of the Year award. In early 2005, Rachel shot to fame as one of the original Dragons in BBCTV's BAFTA nominated cult business show Dragons’ Den. After the well-publicised crash of Red Letter Days in 2005, Rachel became heavily involved in the Small Business Sector and recently won the IAB 'UK Champion of Entrepreneurship' award for 2008. Her unique Entrepreneurial Profiling Test was launched in 2007 and you can take the test free by visiting www.rachelelnaugh.com. Rachel's first book 'Business Nightmares' was published by Crimson in May 2008.
12 comments:
Hello Rachel, I sent an e-mail, as yet, no reply, so thought I would drop a note here re discs: Having not had the opportunity to attend the Wealth Wizards event personally, would it be possible for me to pre-order the discs and grab a copy of the last set entitled Magical Marketing, for which I would be most grateful if it is possible for me to forward a cheque?
Hope all is going well, saw your little tweet on this page about shops closed, was it in Rotherham? I was recently commissioned to work on a book that showcases independently owned and run businesses, the one I am working on being full of such businesses in the Cotswolds. Will send you a copy when complete. Indies need all the help they can get, on my travels I also note that many could also do with taking on board the self and business developement movement that is currently taking hold with great gusto. We live in exciting times!
With all good wishes, Susanne
Oh Dear..
If these are the highlights then no thanks.
Full of well trodden cliche and alpha postering..
I was half expecting Gordon Gecko to appear telling the audience that "greed is good" and "lunch is for wimps"!
No thanks - not for me in the year 2009.
Bob
Mr A Dragon, what dont you like about it? It was a very inspiring day with lots of great and knowledgable information.
But then I suppose when you are so successful like you, with billions of £'s of self made money, why would you find such a great event inspiring, those speakers are obviously just chicken feed to someone as great as you.
thedlog
coooo... you know about Alpha males..don't you Mr A Dragon?
There is a guy called Johnny there who talks about money management. I reckon hes worth the price of the DVD's alone.
Forget the celebrity and i'm sure there are a lot of GOLD nuggets there... no pun intended.
So when did you make your purchase Stephen?
I just spent my pennies on a bright shiny new tool. lol
"But then I suppose when you are so successful like you, with billions of £'s of self made money, why would you find such a great event inspiring, those speakers are obviously just chicken feed to someone as great as you."
Thank you for the complements dlog, you are getting very wise in your old age..
I think I made a perfectly good case for what I didnt like about what I saw. But, if you want more wisdom, here it is:
Rachel hasnt got her "brand" consistant. One minute she's spouting universal peace, a new world order and what not, next she's playng host to a bunch of old-school Alpha ego-maniacs, because she can make a quick buck..
You see what I mean?
Bob
First of all Mr Dragon, we are all out to make money, thats how we survive and live, ok, ok, some have a better life style than others, but then we cant all be leaders, or there would be no workers.
The idea of the event was to raise peoples vibrations, to tell the audience that all is possible. These great speakers have all seen adversity, least not Mr Gold, and have to say he struck a major chord with me, so very very similar to what I have been through in last few months, so yes, he gave me grwat courage and strength to fight on, no matter what, and Lord Archer, what a great and magnificent inspiration.
I cant wait to see the full footage, as unfortunately I was unable to see/hear every speaker as I was busy that day, at the event of course. But because Lord Archer & Mr Gold were the lead ups to lunch and close of the day I managed to see/hear the whole talks.
Regards
thedlog
Mr A Dragon, those speakers are not chicken feed and i am not rolling in money.
You talk about consistent brand.
Is that any reflection on Rachel?
Brand is a reflection of what your customers would want it to be.
Perhaps the brand appears inconsistent, but perhaps that is just Rachel responding to the inconsistencies of her audience.
Some people have many, many colours. Should they hide a few away in order to appear consistent.
No. She is, what she is.
A true Brand.
One that reflects peoples perception of her.
It may be possible to 'Brand' a product, but how do we 'Brand' a living breathing and ever evolving soul like Rachel or any other living breathing ever evolving soul for that matter?
Rachel is as she is in any given momemnt, just as we all are!
What we talk about here anonymous is about "Rachel the image", "Rachel the brand".
How can it be about anything else?
Unless you are good friend or family etc, then you don't really know her beyond the image conveyed.
The irony of the event was there was very little Alpha Male ego on display.
I wanted an eclectic mix to look at the subject of wealth from the widest perspective but I think you will find from those in the audience they were absolutely blown away and charmed by the honesty and humility of all the speakers, in particular David Gold.
It's so easy to make pre-conceived judgements about people but until you actually sit and listen to them, the real person (not the media distorted characitures) you cannot really draw a conclusion.
All I can say about the event was that a huge amount of energy was released - and in that DLOG was right - it raised the vibration, in that sense it was an incredibly transformational event, with attendees reporting that all sorts of amazing deals, contracts and money started to flow for them in the days that followed.
I am incredibly proud of the event, it surpassed all my expectations, in fact I would go so far as to say it is one of my best 'creations' ever.
R
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