You don't have to be a rocket scientist to work out the reason why Labour is languishing at #3 in the polls.
Voters want to elect a party with a young, fresh, dynamic (and dare I say it, sexy) leader - like the fabulous David Cameron.
Look no further than the remarkable turnaround in the fortunes of the LibDems since they replaced old duffer Sir Menzies Campbell with Nick Clegg.
The best thing that Labour can possibly do right now to salavge any hope of winning the next General Election is to replace Brown with someone much younger, handsome and more vibrant.
Someone like, er, Tony Blair...