Bravo to Maks for declining to appear on the next series of Dragons' Den to obtain funding for her Wu-Chi skincare range, by way of the following email she sent to the production team:
Dear ****, Thank you for contacting us with regards to possible consideration and participation for series 5 of the Dragons Den investment opportunities. Although we welcome investment, partners and growth in our business, we do not believe that this programme is the way forward for us. We are realistic, determined, passionate and committed to the Luxury, Ethics and Quality of our Natural & Organic handmade skincare company and do not want to be caricatured or seen otherwise having watched the programme on a few occasions. Thank you very much again for the invitation.
How refreshing to just 'say no' to the Show - rather than appear, and then spend the next few years whingeing to anyone who will listen about 'How I was mis-treated' or 'How the Dragons made a Big Mistake not investing in me' - in the hope of just a little bit more desperate free publicity for your business.
If you seriously need investment for your business, Dragons' Den is probably the last place you should consider.
It's a BBC primetime entertainment show - and YOU are the entertainment - in case you didn't realise that already !!!