I have been asked to let you have a full run down of the results of my Entrepreneurial Profiling Test so far, this is latest stats 1 September to date, now based on c2500 people:
Alphapreneur (money driven) 6%
Bosspreneur (control freaks) 4%
Dadpreneur (lifestyle orientated) 24%
Execpreneur (corporate animals) 33%
Mumpreneur (family comes first) 20%
Passionpreneur (driven by doing what they love) 2%
Safepreneur (risk averse) 6%
Sociopreneur (want to change the world for the positive) 4%
Ultrapreneur (ultra high achieving philanthropists) less than 1%
For more info on how the test works click here
Regards
Rachel
Showing posts with label Dadpreneur. Show all posts
Showing posts with label Dadpreneur. Show all posts
Friday, 30 November 2007
Tuesday, 2 October 2007
A Few Thoughts on Franchising...
One of the most emotive responses that I receive from my Entrepreneurial Profiling Test is from people highly indignant at my suggestion that they should perhaps consider franchising as their first venture into business, as an alternative to starting a completely new business from scratch.
It seems that for some franchising is still a dirty word in business - and that it is somehow a 'fake' alternative to going into business proper.
The other side of the coin is of course the emails I receive from people, typically 12 to 18 months in to their business journey, who have tried to start a business completely from scratch and who are beginning to realise just how difficult (and expensive) that is.
Creating a brand identity alone, along with all the brand collateral needed for certain businesses (signage, brochures, websites etc) for just one business location/outlet can cost tens of thousands of pounds. More often than not it's an area where many businesses skimp - and end up looking unprofessional and amateurish.
That's before you even begin to consider all the costs of setting up operational systems, bespoke software, supply chains and processes/know how - as well as the cost of the kind of 'trial and error' mistakes you inevitably make when you decide to go it alone.
Franchising gives you a ready made solution usually for an all in one fee - which allows you to focus on revenue generation practically from Day One - as well as fantastic training and ongoing support.
The results of my Profile Test show that over 80% of people thinking of going into business really should consider looking at the franchise sector as their first venture into business. The failure rate is less than 5% (compared to something like 67% in the start up sector); it's much easier to finance your start up costs, and with most franchises you can actually sell them on for more than they cost you once you have momentum going. Alternatively put a manager in to run them and use the money generated for your completely new business a couple of years down the line - once you have experience in business.
This week is the National Franchise Exhibition at the NEC - and I would normally be there speaking if I weren't currently 9 months' pregnant! If you are thinking of going into business I would suggest it's well worth a visit - and particularly if you Profile under my free Test as a Safepreneur/Execpreneur/Dadpreneur or Mumpreneur.
Alternatively visit the UK Franchise Directory Site which gives you a complete listing on every franchise currently available in the UK.
As with any business opportunity, you still need to be very careful which franchise you go for - and indeed some of the more established ones have very strict criteria on who they will allow to run one of their franchises - but it's an avenue well worth exploring.
Good luck!
Rachel
It seems that for some franchising is still a dirty word in business - and that it is somehow a 'fake' alternative to going into business proper.
The other side of the coin is of course the emails I receive from people, typically 12 to 18 months in to their business journey, who have tried to start a business completely from scratch and who are beginning to realise just how difficult (and expensive) that is.
Creating a brand identity alone, along with all the brand collateral needed for certain businesses (signage, brochures, websites etc) for just one business location/outlet can cost tens of thousands of pounds. More often than not it's an area where many businesses skimp - and end up looking unprofessional and amateurish.
That's before you even begin to consider all the costs of setting up operational systems, bespoke software, supply chains and processes/know how - as well as the cost of the kind of 'trial and error' mistakes you inevitably make when you decide to go it alone.
Franchising gives you a ready made solution usually for an all in one fee - which allows you to focus on revenue generation practically from Day One - as well as fantastic training and ongoing support.
The results of my Profile Test show that over 80% of people thinking of going into business really should consider looking at the franchise sector as their first venture into business. The failure rate is less than 5% (compared to something like 67% in the start up sector); it's much easier to finance your start up costs, and with most franchises you can actually sell them on for more than they cost you once you have momentum going. Alternatively put a manager in to run them and use the money generated for your completely new business a couple of years down the line - once you have experience in business.
This week is the National Franchise Exhibition at the NEC - and I would normally be there speaking if I weren't currently 9 months' pregnant! If you are thinking of going into business I would suggest it's well worth a visit - and particularly if you Profile under my free Test as a Safepreneur/Execpreneur/Dadpreneur or Mumpreneur.
Alternatively visit the UK Franchise Directory Site which gives you a complete listing on every franchise currently available in the UK.
As with any business opportunity, you still need to be very careful which franchise you go for - and indeed some of the more established ones have very strict criteria on who they will allow to run one of their franchises - but it's an avenue well worth exploring.
Good luck!
Rachel
Friday, 21 September 2007
Rudderless Ships
I was amused to receive the following feedback to my free Entrepreneurial Profile Test this morning:
"Dear Rachel,
I took your interesting test to see what kind of 'entrepreneur' I am and was labelled a 'Dadpreneur' (ouch!).
Although I'm not entirely sure whether this is perjorative, it is probably a fair reflection of my answers to the questions you posed. Clearly this is a very crude form of personality testing, or psychological profiling which is quite a good game but that is all it should be - harmless fun.
However, I sometimes feel that this type of profiling, like horoscopes, can be a self-fulfilling
prophecy. Sensitive types might actually believe that they are an 'ultrapreneur' just as they might believe what they read in the Sun newspaper daily horoscope. We are a race of believers. A lot of bullshit is talked about the 'choices' that people make in life dictating their circumstances. This is like the government banging on about that they want to provide 'choice' in schools, hospitals etc - it's pure baloney. There aren't any 'choices' in schools, hospital, government, job or any other thing you care to name.
It is mainly circumstance and luck that dictates how your life turns out. Most 'entrepreneurs' of all flavours take the only path that is immediately in front of them. Okay I grant you it is only those who have 'something about them' that succeed but that is true in all walks of life. There can only be one Pope, one David Beckham , one Alan Sugar. Speaking of Alan Sugar, from his words and attitudes on the Apprentice programme it seems to me that he is the most cautious, risk averse non-entrepreneurial person you could imagine.
I really don't think that we should be encouraging people to become 'entrepreneurs'. I am all for creating better businesses and better business people. More entrepreneurs does not mean a better economy or better businesses. Most businesses run by aspiring entrepreneurs (also known as crooks in my neck of the woods) are a total shambles!
Anyway, rant over!
Best wishes and good luck to you and all your entrepreneurial ventures.
Chris the Dadpreneur"
To which I have just replied:
"Hi Chris
Words which could only have been put together by a true 'Dadpreneur' I am afraid!
I agree some people float through life, rudderless, letting the tides take them wherever; others set our sails with direction and ambition, and despite stormy waters (provided we persevere) usually end up at our chosen destination.
That is why so few people actually end up making it - with everyone else looking on in envy, simply putting their success down to 'good luck'.
Your life, your choice!
Regards
Rachel "
I am actually quite glad there are so many people like Chris about - the 'I'll-never-be-successful-so-I-just-won't-bovver' brigade.
It so increases the chances of success for everyone who CAN be bothered to make the effort don't you think?
"Dear Rachel,
I took your interesting test to see what kind of 'entrepreneur' I am and was labelled a 'Dadpreneur' (ouch!).
Although I'm not entirely sure whether this is perjorative, it is probably a fair reflection of my answers to the questions you posed. Clearly this is a very crude form of personality testing, or psychological profiling which is quite a good game but that is all it should be - harmless fun.
However, I sometimes feel that this type of profiling, like horoscopes, can be a self-fulfilling
prophecy. Sensitive types might actually believe that they are an 'ultrapreneur' just as they might believe what they read in the Sun newspaper daily horoscope. We are a race of believers. A lot of bullshit is talked about the 'choices' that people make in life dictating their circumstances. This is like the government banging on about that they want to provide 'choice' in schools, hospitals etc - it's pure baloney. There aren't any 'choices' in schools, hospital, government, job or any other thing you care to name.
It is mainly circumstance and luck that dictates how your life turns out. Most 'entrepreneurs' of all flavours take the only path that is immediately in front of them. Okay I grant you it is only those who have 'something about them' that succeed but that is true in all walks of life. There can only be one Pope, one David Beckham , one Alan Sugar. Speaking of Alan Sugar, from his words and attitudes on the Apprentice programme it seems to me that he is the most cautious, risk averse non-entrepreneurial person you could imagine.
I really don't think that we should be encouraging people to become 'entrepreneurs'. I am all for creating better businesses and better business people. More entrepreneurs does not mean a better economy or better businesses. Most businesses run by aspiring entrepreneurs (also known as crooks in my neck of the woods) are a total shambles!
Anyway, rant over!
Best wishes and good luck to you and all your entrepreneurial ventures.
Chris the Dadpreneur"
To which I have just replied:
"Hi Chris
Words which could only have been put together by a true 'Dadpreneur' I am afraid!
I agree some people float through life, rudderless, letting the tides take them wherever; others set our sails with direction and ambition, and despite stormy waters (provided we persevere) usually end up at our chosen destination.
That is why so few people actually end up making it - with everyone else looking on in envy, simply putting their success down to 'good luck'.
Your life, your choice!
Regards
Rachel "
I am actually quite glad there are so many people like Chris about - the 'I'll-never-be-successful-so-I-just-won't-bovver' brigade.
It so increases the chances of success for everyone who CAN be bothered to make the effort don't you think?
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