I was eagerly looking forward to seeing 'An Audience with Lord Alan Sugar' as part of Global Entrepreneurship Week last night at the British Library and it certainly started off well, with lots of entertaining put downs and answers.
eg Audience member: 'Do you read business books and which have influenced you?'
L.A.S.: 'Nah'
But as we got deeper into the evening it seemed like there was a descent into anger and completely off-beam responses. At one point Chair of the evening Matthew Rock (editor of Real Business magazing and CEO of Caspian an £8million company) felt the full thrust of the Sugar temper:
'Weren't you listening? I've just answered that haven't I?'
Gems of the dinosaur-like advice included:
'There's no point going into a sector you don't know or understand'
(So you were wrong James Dyson, Innocent Smoothie guys and lastminute.com)
'Personal brand PR is a useless waste of time'
(So you were wrong Anita Roddick, Stelios and Branson)
'You can't teach enterprise skills'
(Close down all those degree courses every University in the country)
Of course, Sugar was whisked off immediately after the event so didn't stop to mingle with the crowd, if he had he would have heard the feedback I did - that everyone was left totally dis-empowered, dis-engaged, de-motivated and even dismayed by his comments.
Most entertaining as a spectacle of old-style and outdated business thinking - and it was an enjoyable evening with lots of networking and lovely wine and food , so thank you British Library for putting it on.
But if this is the government's advisor on enterprise GAWD HELP US !!!!!
R
Showing posts with label British Library. Show all posts
Showing posts with label British Library. Show all posts
Wednesday, 18 November 2009
Tuesday, 6 October 2009
The Wonderful Wealth Wizards
Yesterday's Wealth Wizards proved to be the most amazing day.
The feedback afterwards was overwhelming, in particular people were blown away by Jeffrey Archer and David Gold who were so charming, entertaining and charismatic. Both stayed afterwards to do a book signing - here I am with my hero Jeffrey Archer.
The show opened with the brilliant 'Something About The Beatles' session by Mike Southon, we had numbers advice from Johnny Martin and lots of food for the soul from Nick Williams and Marie-Claire Carlyle.
And Paul Avins' 90+ minute workshop was packed with practical tips on how to leverage sales and profit.
All in all the most brilliant day - my thanks to all our speakers, my event team plus the British Library for allowing me to hold the event there, and to our event sponsors Vantis, Harrods, Hani O'Keefe, Giraffe Press, Creative Pond and PaloAlto Software.
If you'd like to get your hands on the 4 x DVD set of the event with over 6 hours' of footage you can pre-order at the special 50% off price of £37.50 + £2.50 P&P, simply click here:
I am now busily planning my next event!
Regards
Rachel
Monday, 21 September 2009
Wealth Wizards
I hope I will see you at the Wealth Wizards event at the British Library on 5 October 2009 - tickets are now on sale at http://www.rachelelnaugh.com/wealth_wizards/ and you can claim £100 off the ticket price by entering the discount code RachelFriends
I've also been asked by several people if they can become an affiliate to market the event, email me at rachel@rachelelnaugh.com if you'd like to help promote the event and I'll send you all the details.
Finally there is the opportunity to get into the 250 goody bags we'll be handing out on the day. If you have a product or service which is targetted at entrepreneurs and business owners and can offer either free samples, a promotional item or a high value gift which we can give to a lucky audience member on the day then please let me know!
Looking forward to seeing you on 5 October.
Rachel
I've also been asked by several people if they can become an affiliate to market the event, email me at rachel@rachelelnaugh.com if you'd like to help promote the event and I'll send you all the details.
Finally there is the opportunity to get into the 250 goody bags we'll be handing out on the day. If you have a product or service which is targetted at entrepreneurs and business owners and can offer either free samples, a promotional item or a high value gift which we can give to a lucky audience member on the day then please let me know!
Looking forward to seeing you on 5 October.
Rachel
Wednesday, 3 June 2009
The Spectacular 'Marketing Magicians' Review
It’s over 4 years since I put on an event so yesterday’s ‘Marketing Magicians’ one day conference at the British Library was a big deal for me – and reminded me just how much goes into ‘putting on a show’!
The biggest challenge which faces the entrepreneurs I meet is how to market their product or service amongst the soup of some 5,000 marketing messages we are all bombarded with everyday, while working on a shoestring budget. So the idea behind the day was to bring together a selection of speakers who were not just expert theorists but entrepreneurs who have all built thriving businesses off the back of very low cost marketing techniques.
We opened the event with the inspirational Royston Guest who runs the international training company PTI Worldwide. Royston talked about the power of thinking big, how to implement referral marketing strategies into your business as well as easy techniques to step change your company’s profitability by over 30% within weeks. He made me realise just how under optimised my own business is!
We then had the very suave bespoke tailor Thomas Mahon telling the story of how his ‘English Cut’ blog has lead him to create an international client base and fame as the leading authority on tailoring in the world. Thomas is so successful that his latest Blog post announcing that he was planning to wind down his client base lead to an overnight flood of orders from clients begging him to make suits for them! Everyone was blown away by Thomas’ integrity, honesty and charm.
After a break for coffee we had the first of our 90 minute workshops, with the amazing Internet Marketing guru and skip hire entrepreneur Mark Attwood. Mark showed us very practical techniques of how to track what works on the web, how to get to the top of Google and how to convert the maximum amount of business once you are there. It was like trying to learn brain surgery in a 90 minute session! Techniques I was not even aware existed. I am now booked on to Mark’s SEO workshop on 19 June and can’t wait to learn more.
After lunch (which I am embarrassed to admit was spectacularly crappy and definitely not worth the extortionate prices charged by the incumbent caterers Peyton & Byrne – but you have no choice but to use them) we had our next 90 minute workshop this time from the charismatic Alan Forrest Smith. Alan told us his story of taking his hairdressing business from a disastrous position of being hugely in debt and having bailiffs arrive at the door to being a healthy thriving profitable business through understanding how to market properly and really understand what it is you sell to your customers. You may think it is a haircut - but really it is the power to make them feel fabulous! Alan has clearly reached a stage in his life where he is as much a spiritual philosopher as he is a brilliant marketer and I thoroughly enjoyed just sitting basking in his positive energy stream.
It was then my turn to take the stage, and as time was limited I scooted through my views on why PR & Branding is the most powerful tool in your armoury – a whistle-stop taster of my full Entrepreneurial Masterclass the next one which is happening on 17 June.
Finally we had the lovely Sue Stone, whose light shone from stage, talking about the power of the mind in creating your world. Sue pulled back from bankruptcy with just £10 in her pocket to living a fabulous abundant and happy life through using the simple techniques she taught us. It made me reflect on how idle negative thoughts can inadvertently sabotage even the best laid plans.
We ended the day with a networking session and I had so many positive comments and thanks for the day from the entrepreneurs who attended I feel certain that we achieved our aim – to inspire, motivate and help entrepreneurs achieve personal fulfilment and success.
The whole event was filmed and if you would like the 4 DVD set it is available at the Marketing Magicians website for just £69 – order now and it will be shipped in 10 days’ time.
I’m now excitedly planning our next series of events for the Autumn/Spring season including a re-run of Marketing Magicians and if you’d like details please register for free at www.rachelelnaugh.me
Have a wonderful day!
Rachel
The biggest challenge which faces the entrepreneurs I meet is how to market their product or service amongst the soup of some 5,000 marketing messages we are all bombarded with everyday, while working on a shoestring budget. So the idea behind the day was to bring together a selection of speakers who were not just expert theorists but entrepreneurs who have all built thriving businesses off the back of very low cost marketing techniques.
We opened the event with the inspirational Royston Guest who runs the international training company PTI Worldwide. Royston talked about the power of thinking big, how to implement referral marketing strategies into your business as well as easy techniques to step change your company’s profitability by over 30% within weeks. He made me realise just how under optimised my own business is!
We then had the very suave bespoke tailor Thomas Mahon telling the story of how his ‘English Cut’ blog has lead him to create an international client base and fame as the leading authority on tailoring in the world. Thomas is so successful that his latest Blog post announcing that he was planning to wind down his client base lead to an overnight flood of orders from clients begging him to make suits for them! Everyone was blown away by Thomas’ integrity, honesty and charm.
After a break for coffee we had the first of our 90 minute workshops, with the amazing Internet Marketing guru and skip hire entrepreneur Mark Attwood. Mark showed us very practical techniques of how to track what works on the web, how to get to the top of Google and how to convert the maximum amount of business once you are there. It was like trying to learn brain surgery in a 90 minute session! Techniques I was not even aware existed. I am now booked on to Mark’s SEO workshop on 19 June and can’t wait to learn more.
After lunch (which I am embarrassed to admit was spectacularly crappy and definitely not worth the extortionate prices charged by the incumbent caterers Peyton & Byrne – but you have no choice but to use them) we had our next 90 minute workshop this time from the charismatic Alan Forrest Smith. Alan told us his story of taking his hairdressing business from a disastrous position of being hugely in debt and having bailiffs arrive at the door to being a healthy thriving profitable business through understanding how to market properly and really understand what it is you sell to your customers. You may think it is a haircut - but really it is the power to make them feel fabulous! Alan has clearly reached a stage in his life where he is as much a spiritual philosopher as he is a brilliant marketer and I thoroughly enjoyed just sitting basking in his positive energy stream.
It was then my turn to take the stage, and as time was limited I scooted through my views on why PR & Branding is the most powerful tool in your armoury – a whistle-stop taster of my full Entrepreneurial Masterclass the next one which is happening on 17 June.
Finally we had the lovely Sue Stone, whose light shone from stage, talking about the power of the mind in creating your world. Sue pulled back from bankruptcy with just £10 in her pocket to living a fabulous abundant and happy life through using the simple techniques she taught us. It made me reflect on how idle negative thoughts can inadvertently sabotage even the best laid plans.
We ended the day with a networking session and I had so many positive comments and thanks for the day from the entrepreneurs who attended I feel certain that we achieved our aim – to inspire, motivate and help entrepreneurs achieve personal fulfilment and success.
The whole event was filmed and if you would like the 4 DVD set it is available at the Marketing Magicians website for just £69 – order now and it will be shipped in 10 days’ time.
I’m now excitedly planning our next series of events for the Autumn/Spring season including a re-run of Marketing Magicians and if you’d like details please register for free at www.rachelelnaugh.me
Have a wonderful day!
Rachel
Tuesday, 12 May 2009
Marketing Magicians
I just wanted to let you know about an amazing event I have arranged at the British Library on 2 June 2009.
The theme is high return/low cost marketing methods and it's aimed at entrepreneurs who really need help in driving sales, WITHOUT spending a fortune in advertising...
'Marketing Magicians' draws together six hugely successful small business owners who have each built a £multi-million business based on the marketing methods they have employed.
We have www.topskips.com entrepreneur Mark Attwood telling us how he built his skip hire business from £0 to nearly £8 million T/O in just three years - through the power of Search Engine Optimisation - and he owns no skips!!!
We have arch blogger Thomas Mahon - who built a client base of international clients and royalty simply through the power of a blog, despite being based from a workshop in his garden in Cumbria. (Although he now has an office on Savile Row!)
And we have the charismatic marketer Royston Guest talking about the power of referral marketing.
Other speakers include copywriting guru Alan Forrest Smith and empowerment coach Sue Stone.
For full details on the event please go to Marketing Magicians and enter the special code friendsandfollowers to get £100 off !!!
It's going to be an absolutely brilliant event and I hope you will be part of it.
Regards
Rachel
The theme is high return/low cost marketing methods and it's aimed at entrepreneurs who really need help in driving sales, WITHOUT spending a fortune in advertising...
'Marketing Magicians' draws together six hugely successful small business owners who have each built a £multi-million business based on the marketing methods they have employed.
We have www.topskips.com entrepreneur Mark Attwood telling us how he built his skip hire business from £0 to nearly £8 million T/O in just three years - through the power of Search Engine Optimisation - and he owns no skips!!!
We have arch blogger Thomas Mahon - who built a client base of international clients and royalty simply through the power of a blog, despite being based from a workshop in his garden in Cumbria. (Although he now has an office on Savile Row!)
And we have the charismatic marketer Royston Guest talking about the power of referral marketing.
Other speakers include copywriting guru Alan Forrest Smith and empowerment coach Sue Stone.
For full details on the event please go to Marketing Magicians and enter the special code friendsandfollowers to get £100 off !!!
It's going to be an absolutely brilliant event and I hope you will be part of it.
Regards
Rachel
Saturday, 31 January 2009
The Heckler
Here she is, our American Mrs Angry, mouthing off at last week's British Library Business Nightmares event...
Gosh, I never realised I was so much like Ann Robinson.
Classic!
Gosh, I never realised I was so much like Ann Robinson.
Classic!
Sunday, 25 January 2009
Wow What a Week!
I feel incredibly privileged to have a life where I get to be involved in so much great stuff...
Tuesday I was at Cass Business School, working with a group of 25 MBA students in a three hour session to demonstrate how a business can be created on a shoestring marketing budget through a 'pull' marketing strategy.
Wednesday I was at the British Library Business Centre state-of-the-art training facility with three entrepreneurs who I will be working with as their mentor in 2009 in a great session looking at each of their businesses in detail.
Wednesday night the now infamous 'Business Nightmares' evening (see previous Blog post comment string) at the British Library conference centre, on a panel of 4 entrepreneurs who've each lived through a business meltdown scenario, sharing our experiences to a packed house. If you want to watch the event it will soon be on YouTube - the attack on me from our American 'Mrs Angry' comes almost at the end and it was great that the audience were so supportive of me and my response.
Then Thursday back at the BL Training Centre with a fabulous group of entrepreneurs for my quarterly Entrepreneurial Masterclass. Far from ending the week tired and drained I felt inspired and energised to have worked with so many great people.
Entrepreneurial energy is the best on the Planet, everyone so upbeat, supportive and it also feels that the tough times we are facing is bringing out a wonderful camaraderie in everyone helping and supporting one another.
And it's great to be living my dream of inspiring, motivating and helping others to achieve personal fulfillment and success.
Tuesday I was at Cass Business School, working with a group of 25 MBA students in a three hour session to demonstrate how a business can be created on a shoestring marketing budget through a 'pull' marketing strategy.
Wednesday I was at the British Library Business Centre state-of-the-art training facility with three entrepreneurs who I will be working with as their mentor in 2009 in a great session looking at each of their businesses in detail.
Wednesday night the now infamous 'Business Nightmares' evening (see previous Blog post comment string) at the British Library conference centre, on a panel of 4 entrepreneurs who've each lived through a business meltdown scenario, sharing our experiences to a packed house. If you want to watch the event it will soon be on YouTube - the attack on me from our American 'Mrs Angry' comes almost at the end and it was great that the audience were so supportive of me and my response.
Then Thursday back at the BL Training Centre with a fabulous group of entrepreneurs for my quarterly Entrepreneurial Masterclass. Far from ending the week tired and drained I felt inspired and energised to have worked with so many great people.
Entrepreneurial energy is the best on the Planet, everyone so upbeat, supportive and it also feels that the tough times we are facing is bringing out a wonderful camaraderie in everyone helping and supporting one another.
And it's great to be living my dream of inspiring, motivating and helping others to achieve personal fulfillment and success.
Monday, 19 January 2009
The Art of Blogging
Once a month I do 6 x one hour free advice sessions at the British Library Business and IP Centre for entrepreneurs needing help marketing their business.
A couple of months ago I advised Disability Consultant Danny Puresh that adopting a 'Guru' marketing strategy would be a good (and very low cost) way to promote his business.
Essentially the idea behind a Guru marketing strategy is to position yourself as an expert in your chosen area, which is easy to do given the power of the web and especially blogging.
Today I received an email from Danny to say his Blog didn't seem to be working...
I'm posting below my advice as I think it's a good guide to how you can make Blogging work...
Hi Danny
I've just had a look at your Blog...
Apart from the train rant it's pretty boring I'm afraid.
Read master blogger Seth Godin on this (or visit his Blog).
First your posts need to be interesting.
Secondly they need to be controversial.
Thirdly it's far better if they cover a diverse range of a subjects so that your meta tags can be varied.
Fourthly you need to refer to other Blogs/sites in your Blog through hyperlinks - as that will attract more traffic to you
A good way to generate ideas for new posts is to set up Google alerts on subjects relevant/interesting to you - and then link to those articles with your own views on the subject. If you get alerts for someone else's Blog on a related topic leave a [controversial] comment there - and people will visit you via that.
For example, topical news like yesterday's TV debate about embryo screening for disability and this morning's SKY news interview with Racial Equality Minister about the prejudices against minorities now endemic in our society.
If you look back at the early days of my Blog I only attracted one or two comments (if any)...
But I stuck at it, got more wide ranging punchy and controversial - and slowly slowly attracted a following to the point where I think the biggest comment string on a post was 93 (about Barack Obama's election victory)
Yet still, if I lapse back into being boring, I only get a comment or two.
The good news is, my Blog is now highly ranked by Google and I'm often approached for comments/interviews/speaking engagements after people have found me via my Blog. Media love people who are punchy and who have strong opinions.
Hope this helps...
Rachel
Any other tips for Danny (and me!) are welcome...
A couple of months ago I advised Disability Consultant Danny Puresh that adopting a 'Guru' marketing strategy would be a good (and very low cost) way to promote his business.
Essentially the idea behind a Guru marketing strategy is to position yourself as an expert in your chosen area, which is easy to do given the power of the web and especially blogging.
Today I received an email from Danny to say his Blog didn't seem to be working...
I'm posting below my advice as I think it's a good guide to how you can make Blogging work...
Hi Danny
I've just had a look at your Blog...
Apart from the train rant it's pretty boring I'm afraid.
Read master blogger Seth Godin on this (or visit his Blog).
First your posts need to be interesting.
Secondly they need to be controversial.
Thirdly it's far better if they cover a diverse range of a subjects so that your meta tags can be varied.
Fourthly you need to refer to other Blogs/sites in your Blog through hyperlinks - as that will attract more traffic to you
A good way to generate ideas for new posts is to set up Google alerts on subjects relevant/interesting to you - and then link to those articles with your own views on the subject. If you get alerts for someone else's Blog on a related topic leave a [controversial] comment there - and people will visit you via that.
For example, topical news like yesterday's TV debate about embryo screening for disability and this morning's SKY news interview with Racial Equality Minister about the prejudices against minorities now endemic in our society.
If you look back at the early days of my Blog I only attracted one or two comments (if any)...
But I stuck at it, got more wide ranging punchy and controversial - and slowly slowly attracted a following to the point where I think the biggest comment string on a post was 93 (about Barack Obama's election victory)
Yet still, if I lapse back into being boring, I only get a comment or two.
The good news is, my Blog is now highly ranked by Google and I'm often approached for comments/interviews/speaking engagements after people have found me via my Blog. Media love people who are punchy and who have strong opinions.
Hope this helps...
Rachel
Any other tips for Danny (and me!) are welcome...
Friday, 16 January 2009
Business Nightmares at the British Library
Next week I'm involved in a Business Nightmares event at the British Library Conference Centre...
It's happening on Wednesday 21 January from 6.15pm to 9pm and on the panel with me are Gavin Griffiths (former owner of the Erotic Review and author of the Accidental Pornographer), regular commentator on this blog Bradley Chapman who runs Million Impossible, and Aamir Ahmad founder of dwell.
I've also got 8 FREE TICKETS available for this event (normally £10 - and I think they may already have sold out), if you'd like one the first 8 people to email me at rachel@rachelelnaugh.com with FREE TICKET in the subject title win.
Don't say I never give you anything on this Blog!
It's happening on Wednesday 21 January from 6.15pm to 9pm and on the panel with me are Gavin Griffiths (former owner of the Erotic Review and author of the Accidental Pornographer), regular commentator on this blog Bradley Chapman who runs Million Impossible, and Aamir Ahmad founder of dwell.
I've also got 8 FREE TICKETS available for this event (normally £10 - and I think they may already have sold out), if you'd like one the first 8 people to email me at rachel@rachelelnaugh.com with FREE TICKET in the subject title win.
Don't say I never give you anything on this Blog!
Thursday, 8 January 2009
Thank you Hani!
This is a post I have been meaning to make for a while to thank my regular commentator Hani for her wonderful gift to me of this beautiful painting. Hani came on my Masterclass at the British Library last September and sent the portrait through as a thank you for helping her with her business. I was hoping to have had it framed by now but Christmas took over...
You can view Hani's art at her website which is soon to be re-vamped.
It's wonderful to have so many talented and kind people in my life!
Monday, 10 November 2008
Have you got news for us?
Another chance to attend the fabulous workshop on PR for small business run by my PR Louise Third of Integra Communications and Daily Express Business Columnist Maisha Frost...
It's at the British Library Business Centre on 11 December 2008 from 5pm to 7.30pm and costs £47.50 + VAT.
Well worth going along for the secrets of how to promote your business inexpensively through the power of PR - my favourite form of marketing!
It's at the British Library Business Centre on 11 December 2008 from 5pm to 7.30pm and costs £47.50 + VAT.
Well worth going along for the secrets of how to promote your business inexpensively through the power of PR - my favourite form of marketing!
Saturday, 6 September 2008
The Five Magic Words
Well, I am currently preparing for my next Entrepreneurial Masterclass at the British Library Business Centre - 17 entrepreneurs booked this week to take a step back from their business and get clarity about their brand and ways they can potentially market their business more successfully...
It's a very practical course, and one of the exercises I set is to arrive at the 5 words which sum up their brand. For example MAGICAL + CHILDLIKE + FANTASY + KINGDOM + FUN can only be Disney; Disney now 'owns' these words - and that's very powerful from a marketing perspective.
So my question to you this Super Saturday is: What 5 words do you think I have chosen to sum up the 'Rachel Elnaugh' brand?
Closest answer by next Friday (12 September) gets a FREE place on my next Masterclass on 22 January 2009 - worth £495 + VAT.
It's a very practical course, and one of the exercises I set is to arrive at the 5 words which sum up their brand. For example MAGICAL + CHILDLIKE + FANTASY + KINGDOM + FUN can only be Disney; Disney now 'owns' these words - and that's very powerful from a marketing perspective.
So my question to you this Super Saturday is: What 5 words do you think I have chosen to sum up the 'Rachel Elnaugh' brand?
Closest answer by next Friday (12 September) gets a FREE place on my next Masterclass on 22 January 2009 - worth £495 + VAT.
Saturday, 21 June 2008
New Masterclass Dates
Following this week's successful event at the wonderful state-of-the-art new training facility at the British Library Business & IP Centre, I have now added two new dates for my Entrepreneurial Masterclasses on Thursday 11 September and Thursday 23 October - full details are on my website.
Thursday, 5 June 2008
The Power of PR
My PR Louise Third of Integra is doing one of her fabulous PR workshops with Daily Express journalist Maisha Frost at the British Library next Thursday evening (12 June from 5pm to 7.30pm).
Last time I recommended this to you, an entrepreneur called Tony Kinch who runs The Real Tea Company went along - and a few weeks later secured himself part of a half page article with picture in the Sunday Times! Worth probably £25,000 in equivalent media value.
Tony came along to the Business Start Up Show to thank me in person for recommending the workshop.
So if you are around in London next Thursday it's well worth attending - if you can still get a place - the cost is £47.50 + VAT and details are on Integra's website.
Last time I recommended this to you, an entrepreneur called Tony Kinch who runs The Real Tea Company went along - and a few weeks later secured himself part of a half page article with picture in the Sunday Times! Worth probably £25,000 in equivalent media value.
Tony came along to the Business Start Up Show to thank me in person for recommending the workshop.
So if you are around in London next Thursday it's well worth attending - if you can still get a place - the cost is £47.50 + VAT and details are on Integra's website.
Tuesday, 19 February 2008
The Secrets of PR for Less Than £50
If I look back at my entire business journey, and all the money I ploughed into advertising campaigns etc., the most valuable marketing activity every time was always PR.
In fact I would go as far as to say that if you only had the budget or time to do just one marketing activity then you could easily build a business using PR alone - it just takes a little more time and tenacity, that's all.
My new PR Louise Third at Integra was a particularly brilliant find. She 're-launched' my personal brand last Autumn - after a nightmare period of being destroyed by the mainstream media post RLD crash - and the coverage I have so far received (see the PR section of my website) has been wholly positive and supportive, with lots more in the pipeline - including the cover article in April's Director magazine to co-incide with the launch of my new book.
She also does lots of work with 'Beermat' entrepreneur Mike Southon and is author of 'PR on a Beermat'.
Louise is now holding a series of short workshops with Daily Express journalist Maisha Frost, the first of which is at the British Library on 13 March from 5pm to 7.30pm. They're designed to help you maximise your chances of gaining coverage if you handle your PR yourself. If you are running your own business, need to pump up your sales and marketing activity, but don't have a huge budget to spend on external PR support, I really would suggest you go along.
It could be the best £47.50 you ever spent!
In fact I would go as far as to say that if you only had the budget or time to do just one marketing activity then you could easily build a business using PR alone - it just takes a little more time and tenacity, that's all.
My new PR Louise Third at Integra was a particularly brilliant find. She 're-launched' my personal brand last Autumn - after a nightmare period of being destroyed by the mainstream media post RLD crash - and the coverage I have so far received (see the PR section of my website) has been wholly positive and supportive, with lots more in the pipeline - including the cover article in April's Director magazine to co-incide with the launch of my new book.
She also does lots of work with 'Beermat' entrepreneur Mike Southon and is author of 'PR on a Beermat'.
Louise is now holding a series of short workshops with Daily Express journalist Maisha Frost, the first of which is at the British Library on 13 March from 5pm to 7.30pm. They're designed to help you maximise your chances of gaining coverage if you handle your PR yourself. If you are running your own business, need to pump up your sales and marketing activity, but don't have a huge budget to spend on external PR support, I really would suggest you go along.
It could be the best £47.50 you ever spent!
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