Another chance to attend the fabulous workshop on PR for small business run by my PR Louise Third of Integra Communications and Daily Express Business Columnist Maisha Frost...
It's at the British Library Business Centre on 11 December 2008 from 5pm to 7.30pm and costs £47.50 + VAT.
Well worth going along for the secrets of how to promote your business inexpensively through the power of PR - my favourite form of marketing!
Showing posts with label Maisha Frost. Show all posts
Showing posts with label Maisha Frost. Show all posts
Monday, 10 November 2008
Thursday, 5 June 2008
The Power of PR
My PR Louise Third of Integra is doing one of her fabulous PR workshops with Daily Express journalist Maisha Frost at the British Library next Thursday evening (12 June from 5pm to 7.30pm).
Last time I recommended this to you, an entrepreneur called Tony Kinch who runs The Real Tea Company went along - and a few weeks later secured himself part of a half page article with picture in the Sunday Times! Worth probably £25,000 in equivalent media value.
Tony came along to the Business Start Up Show to thank me in person for recommending the workshop.
So if you are around in London next Thursday it's well worth attending - if you can still get a place - the cost is £47.50 + VAT and details are on Integra's website.
Last time I recommended this to you, an entrepreneur called Tony Kinch who runs The Real Tea Company went along - and a few weeks later secured himself part of a half page article with picture in the Sunday Times! Worth probably £25,000 in equivalent media value.
Tony came along to the Business Start Up Show to thank me in person for recommending the workshop.
So if you are around in London next Thursday it's well worth attending - if you can still get a place - the cost is £47.50 + VAT and details are on Integra's website.
Tuesday, 19 February 2008
The Secrets of PR for Less Than £50
If I look back at my entire business journey, and all the money I ploughed into advertising campaigns etc., the most valuable marketing activity every time was always PR.
In fact I would go as far as to say that if you only had the budget or time to do just one marketing activity then you could easily build a business using PR alone - it just takes a little more time and tenacity, that's all.
My new PR Louise Third at Integra was a particularly brilliant find. She 're-launched' my personal brand last Autumn - after a nightmare period of being destroyed by the mainstream media post RLD crash - and the coverage I have so far received (see the PR section of my website) has been wholly positive and supportive, with lots more in the pipeline - including the cover article in April's Director magazine to co-incide with the launch of my new book.
She also does lots of work with 'Beermat' entrepreneur Mike Southon and is author of 'PR on a Beermat'.
Louise is now holding a series of short workshops with Daily Express journalist Maisha Frost, the first of which is at the British Library on 13 March from 5pm to 7.30pm. They're designed to help you maximise your chances of gaining coverage if you handle your PR yourself. If you are running your own business, need to pump up your sales and marketing activity, but don't have a huge budget to spend on external PR support, I really would suggest you go along.
It could be the best £47.50 you ever spent!
In fact I would go as far as to say that if you only had the budget or time to do just one marketing activity then you could easily build a business using PR alone - it just takes a little more time and tenacity, that's all.
My new PR Louise Third at Integra was a particularly brilliant find. She 're-launched' my personal brand last Autumn - after a nightmare period of being destroyed by the mainstream media post RLD crash - and the coverage I have so far received (see the PR section of my website) has been wholly positive and supportive, with lots more in the pipeline - including the cover article in April's Director magazine to co-incide with the launch of my new book.
She also does lots of work with 'Beermat' entrepreneur Mike Southon and is author of 'PR on a Beermat'.
Louise is now holding a series of short workshops with Daily Express journalist Maisha Frost, the first of which is at the British Library on 13 March from 5pm to 7.30pm. They're designed to help you maximise your chances of gaining coverage if you handle your PR yourself. If you are running your own business, need to pump up your sales and marketing activity, but don't have a huge budget to spend on external PR support, I really would suggest you go along.
It could be the best £47.50 you ever spent!
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