The Five Magic Words

Well, I am currently preparing for my next Entrepreneurial Masterclass at the British Library Business Centre - 17 entrepreneurs booked this week to take a step back from their business and get clarity about their brand and ways they can potentially market their business more successfully...

It's a very practical course, and one of the exercises I set is to arrive at the 5 words which sum up their brand. For example MAGICAL + CHILDLIKE + FANTASY + KINGDOM + FUN can only be Disney; Disney now 'owns' these words - and that's very powerful from a marketing perspective.

So my question to you this Super Saturday is: What 5 words do you think I have chosen to sum up the 'Rachel Elnaugh' brand?

Closest answer by next Friday (12 September) gets a FREE place on my next Masterclass on 22 January 2009 - worth £495 + VAT.