I just wanted to let you know about an amazing event I have arranged at the British Library on 2 June 2009.
The theme is high return/low cost marketing methods and it's aimed at entrepreneurs who really need help in driving sales, WITHOUT spending a fortune in advertising...
'Marketing Magicians' draws together six hugely successful small business owners who have each built a £multi-million business based on the marketing methods they have employed.
We have www.topskips.com entrepreneur Mark Attwood telling us how he built his skip hire business from £0 to nearly £8 million T/O in just three years - through the power of Search Engine Optimisation - and he owns no skips!!!
We have arch blogger Thomas Mahon - who built a client base of international clients and royalty simply through the power of a blog, despite being based from a workshop in his garden in Cumbria. (Although he now has an office on Savile Row!)
And we have the charismatic marketer Royston Guest talking about the power of referral marketing.
Other speakers include copywriting guru Alan Forrest Smith and empowerment coach Sue Stone.
For full details on the event please go to Marketing Magicians and enter the special code friendsandfollowers to get £100 off !!!
It's going to be an absolutely brilliant event and I hope you will be part of it.
Regards
Rachel
Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts
Tuesday, 12 May 2009
Monday, 16 March 2009
Farewell Stephen
In the recent 'Green Slime' post, Stephen has indicated he's taking a sabbatical from my Blog for a while...
And I just wanted to pay him a small tribute to say thank you and goodbye (but only for a while I hope).
Writing a Blog is only fun when it engages communication, controversy and comment - and Stephen has given us all a brilliant run for our money since he started placing his comments. I know I for one will miss his contributions.
Hurry back soon Stephen - this Blog will be a lot less colourful without you!
Rachel
And I just wanted to pay him a small tribute to say thank you and goodbye (but only for a while I hope).
Writing a Blog is only fun when it engages communication, controversy and comment - and Stephen has given us all a brilliant run for our money since he started placing his comments. I know I for one will miss his contributions.
Hurry back soon Stephen - this Blog will be a lot less colourful without you!
Rachel
Monday, 19 January 2009
The Art of Blogging
Once a month I do 6 x one hour free advice sessions at the British Library Business and IP Centre for entrepreneurs needing help marketing their business.
A couple of months ago I advised Disability Consultant Danny Puresh that adopting a 'Guru' marketing strategy would be a good (and very low cost) way to promote his business.
Essentially the idea behind a Guru marketing strategy is to position yourself as an expert in your chosen area, which is easy to do given the power of the web and especially blogging.
Today I received an email from Danny to say his Blog didn't seem to be working...
I'm posting below my advice as I think it's a good guide to how you can make Blogging work...
Hi Danny
I've just had a look at your Blog...
Apart from the train rant it's pretty boring I'm afraid.
Read master blogger Seth Godin on this (or visit his Blog).
First your posts need to be interesting.
Secondly they need to be controversial.
Thirdly it's far better if they cover a diverse range of a subjects so that your meta tags can be varied.
Fourthly you need to refer to other Blogs/sites in your Blog through hyperlinks - as that will attract more traffic to you
A good way to generate ideas for new posts is to set up Google alerts on subjects relevant/interesting to you - and then link to those articles with your own views on the subject. If you get alerts for someone else's Blog on a related topic leave a [controversial] comment there - and people will visit you via that.
For example, topical news like yesterday's TV debate about embryo screening for disability and this morning's SKY news interview with Racial Equality Minister about the prejudices against minorities now endemic in our society.
If you look back at the early days of my Blog I only attracted one or two comments (if any)...
But I stuck at it, got more wide ranging punchy and controversial - and slowly slowly attracted a following to the point where I think the biggest comment string on a post was 93 (about Barack Obama's election victory)
Yet still, if I lapse back into being boring, I only get a comment or two.
The good news is, my Blog is now highly ranked by Google and I'm often approached for comments/interviews/speaking engagements after people have found me via my Blog. Media love people who are punchy and who have strong opinions.
Hope this helps...
Rachel
Any other tips for Danny (and me!) are welcome...
A couple of months ago I advised Disability Consultant Danny Puresh that adopting a 'Guru' marketing strategy would be a good (and very low cost) way to promote his business.
Essentially the idea behind a Guru marketing strategy is to position yourself as an expert in your chosen area, which is easy to do given the power of the web and especially blogging.
Today I received an email from Danny to say his Blog didn't seem to be working...
I'm posting below my advice as I think it's a good guide to how you can make Blogging work...
Hi Danny
I've just had a look at your Blog...
Apart from the train rant it's pretty boring I'm afraid.
Read master blogger Seth Godin on this (or visit his Blog).
First your posts need to be interesting.
Secondly they need to be controversial.
Thirdly it's far better if they cover a diverse range of a subjects so that your meta tags can be varied.
Fourthly you need to refer to other Blogs/sites in your Blog through hyperlinks - as that will attract more traffic to you
A good way to generate ideas for new posts is to set up Google alerts on subjects relevant/interesting to you - and then link to those articles with your own views on the subject. If you get alerts for someone else's Blog on a related topic leave a [controversial] comment there - and people will visit you via that.
For example, topical news like yesterday's TV debate about embryo screening for disability and this morning's SKY news interview with Racial Equality Minister about the prejudices against minorities now endemic in our society.
If you look back at the early days of my Blog I only attracted one or two comments (if any)...
But I stuck at it, got more wide ranging punchy and controversial - and slowly slowly attracted a following to the point where I think the biggest comment string on a post was 93 (about Barack Obama's election victory)
Yet still, if I lapse back into being boring, I only get a comment or two.
The good news is, my Blog is now highly ranked by Google and I'm often approached for comments/interviews/speaking engagements after people have found me via my Blog. Media love people who are punchy and who have strong opinions.
Hope this helps...
Rachel
Any other tips for Danny (and me!) are welcome...
Friday, 5 December 2008
Depressed
I've just been reviewing all your comments on the last post...
What a kerfuffle!
Anyway, just to say apologies for not having posted anything recently. To be honest I am quite depressed at the moment. No particular reason, just that low energy thing that occasionally descends where my normal enthusiasm and passion aren't flowing as they should.
Maybe it is because I am 44 next week, maybe it is because I haven't managed to get any Christmas cards written or the Christmas tree up yet or maybe it is because I am worried for the future.
Anyway I just wanted to let you all know how much I appreciate your participation on my Blog. It has become one of my most enjoyable pastimes - and it just wouldn't be the same without the Stephens, DLOGS, Annes, Cs, Brads and Anonymice of this world...
Rachel
What a kerfuffle!
Anyway, just to say apologies for not having posted anything recently. To be honest I am quite depressed at the moment. No particular reason, just that low energy thing that occasionally descends where my normal enthusiasm and passion aren't flowing as they should.
Maybe it is because I am 44 next week, maybe it is because I haven't managed to get any Christmas cards written or the Christmas tree up yet or maybe it is because I am worried for the future.
Anyway I just wanted to let you all know how much I appreciate your participation on my Blog. It has become one of my most enjoyable pastimes - and it just wouldn't be the same without the Stephens, DLOGS, Annes, Cs, Brads and Anonymice of this world...
Rachel
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