It’s over 4 years since I put on an event so yesterday’s ‘Marketing Magicians’ one day conference at the British Library was a big deal for me – and reminded me just how much goes into ‘putting on a show’!
The biggest challenge which faces the entrepreneurs I meet is how to market their product or service amongst the soup of some 5,000 marketing messages we are all bombarded with everyday, while working on a shoestring budget. So the idea behind the day was to bring together a selection of speakers who were not just expert theorists but entrepreneurs who have all built thriving businesses off the back of very low cost marketing techniques.
We opened the event with the inspirational Royston Guest who runs the international training company PTI Worldwide. Royston talked about the power of thinking big, how to implement referral marketing strategies into your business as well as easy techniques to step change your company’s profitability by over 30% within weeks. He made me realise just how under optimised my own business is!
We then had the very suave bespoke tailor Thomas Mahon telling the story of how his ‘English Cut’ blog has lead him to create an international client base and fame as the leading authority on tailoring in the world. Thomas is so successful that his latest Blog post announcing that he was planning to wind down his client base lead to an overnight flood of orders from clients begging him to make suits for them! Everyone was blown away by Thomas’ integrity, honesty and charm.
After a break for coffee we had the first of our 90 minute workshops, with the amazing Internet Marketing guru and skip hire entrepreneur Mark Attwood. Mark showed us very practical techniques of how to track what works on the web, how to get to the top of Google and how to convert the maximum amount of business once you are there. It was like trying to learn brain surgery in a 90 minute session! Techniques I was not even aware existed. I am now booked on to Mark’s SEO workshop on 19 June and can’t wait to learn more.
After lunch (which I am embarrassed to admit was spectacularly crappy and definitely not worth the extortionate prices charged by the incumbent caterers Peyton & Byrne – but you have no choice but to use them) we had our next 90 minute workshop this time from the charismatic Alan Forrest Smith. Alan told us his story of taking his hairdressing business from a disastrous position of being hugely in debt and having bailiffs arrive at the door to being a healthy thriving profitable business through understanding how to market properly and really understand what it is you sell to your customers. You may think it is a haircut - but really it is the power to make them feel fabulous! Alan has clearly reached a stage in his life where he is as much a spiritual philosopher as he is a brilliant marketer and I thoroughly enjoyed just sitting basking in his positive energy stream.
It was then my turn to take the stage, and as time was limited I scooted through my views on why PR & Branding is the most powerful tool in your armoury – a whistle-stop taster of my full Entrepreneurial Masterclass the next one which is happening on 17 June.
Finally we had the lovely Sue Stone, whose light shone from stage, talking about the power of the mind in creating your world. Sue pulled back from bankruptcy with just £10 in her pocket to living a fabulous abundant and happy life through using the simple techniques she taught us. It made me reflect on how idle negative thoughts can inadvertently sabotage even the best laid plans.
We ended the day with a networking session and I had so many positive comments and thanks for the day from the entrepreneurs who attended I feel certain that we achieved our aim – to inspire, motivate and help entrepreneurs achieve personal fulfilment and success.
The whole event was filmed and if you would like the 4 DVD set it is available at the Marketing Magicians website for just £69 – order now and it will be shipped in 10 days’ time.
I’m now excitedly planning our next series of events for the Autumn/Spring season including a re-run of Marketing Magicians and if you’d like details please register for free at www.rachelelnaugh.me
Have a wonderful day!