If I look back at my entire business journey, and all the money I ploughed into advertising campaigns etc., the most valuable marketing activity every time was always PR.
In fact I would go as far as to say that if you only had the budget or time to do just one marketing activity then you could easily build a business using PR alone - it just takes a little more time and tenacity, that's all.
My new PR Louise Third at Integra was a particularly brilliant find. She 're-launched' my personal brand last Autumn - after a nightmare period of being destroyed by the mainstream media post RLD crash - and the coverage I have so far received (see the PR section of my website) has been wholly positive and supportive, with lots more in the pipeline - including the cover article in April's Director magazine to co-incide with the launch of my new book.
She also does lots of work with 'Beermat' entrepreneur Mike Southon and is author of 'PR on a Beermat'.
Louise is now holding a series of short workshops with Daily Express journalist Maisha Frost, the first of which is at the British Library on 13 March from 5pm to 7.30pm. They're designed to help you maximise your chances of gaining coverage if you handle your PR yourself. If you are running your own business, need to pump up your sales and marketing activity, but don't have a huge budget to spend on external PR support, I really would suggest you go along.
It could be the best £47.50 you ever spent!